Peacock costs $7.99 to $16.99 per month depending on which plan you choose β but students pay as little as $2.99, Walmart+ members get it free, and there’s a cancel-screen loophole that regularly unlocks $3β$4/month rates for existing subscribers. This guide covers all of it, plus what you actually get for the money.
Peacock is NBCUniversal’s streaming service, owned by Comcast. It’s where you’ll find NBC shows like Law & Order and The Voice, Universal movies, original series like The Traitors and Poker Face, and a surprisingly deep sports catalog that includes the NFL’s Sunday Night Football, Premier League soccer, WWE, and the Olympics. Unlike most streaming services, Peacock has historically offered a free tier β though that free access has been gradually tightened and is no longer available to new subscribers. The service launched in 2020 and has grown to tens of millions of paid subscribers, largely on the strength of its live sports rights and its exclusive rights to next-day NBC episodes. Its core audience is sports fans and NBC loyalists β if neither of those describes you, a competitor may offer better value for your dollar.
Peacock currently offers three tiers in the U.S. Prices below reflect current standard rates. Annual plans save roughly 17β22% vs. monthly billing. Student and Young Adult discounts cut costs dramatically for eligible subscribers.
| Plan | Monthly Cost | Annual Cost | What You Get |
|---|---|---|---|
| Select | $7.99/moWith ads Β· Limited content | ~$79.99/yr | Current NBC & Bravo seasons + some library β no Peacock Originals, no movies, no sports |
| Premium Most Popular | $10.99/moWith ads Β· Full library access | $109.99/yr (~$9.17/mo) | Full Peacock library: Originals, movies, live sports, NBC same-day, WWE, Premier League, NFL |
| Premium Plus | $16.99/moMostly ad-free (some live events have ads) | $169.99/yr (~$14.17/mo) | Everything in Premium + download for offline viewing + mostly ad-free experience |
| Student / Young Adult Discount | ~$2.99β$5.99/moUp to 45% off Premium Β· 12 months then renews | ~$29.99β$59.99/yr | Same as Premium plan Β· Verified via SheerID Β· For ages 18β24 or enrolled college students |
| Walmart+ Bundle | $0 extra/moIncluded with Walmart+ ($12.95/mo) | Included with Walmart+ ($98/yr) | Peacock Premium included free with Walmart+ membership Β· Switch between Peacock & Paramount+ every 90 days |
| Apple TV + Peacock Bundle | $14.99/moPeacock Premium + Apple TV+ Β· 30%+ savings | Savings vs. buying separately: ~$9/mo | Apple Originals (ad-free) + full Peacock library Β· Best for F1 & Olympics fans in 2026 |
| Apple TV + Peacock Premium Plus | $19.99/moAd-free Peacock + Apple TV+ | Saves 33% vs. buying separately | Everything ad-free (except select live events) + full Apple Originals + downloads |
Peacock’s system is programmed to try to keep subscribers who attempt to cancel. Go to your account settings, click “Cancel Plan,” and proceed through the prompts without clicking the final confirmation. Before you reach the last step, Peacock frequently triggers a pop-up offering a “win-back” rate β often $2.99 or $3.99 per month for six months. If no offer appears, exit the window without canceling and try again in a few days. This doesn’t always work, but many subscribers have confirmed it regularly. Using it even once saves over $80 a year compared to the standard Premium rate.
The questions people actually search about Peacock β answered without the runaround.
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How do I get Peacock for $2.99 a month β is that real? Yes β the Student Discount is $2.99β$5.99/mo for verified college students and adults ages 18β24 Β· 45% off the standard Premium rate Β· Requires annual enrollment verification through SheerID Β· Renews at full price after 12 months unless re-verifiedThe $2.99 per month figure is the lower end of Peacock’s student pricing β a verified discount of roughly 45β73% off the standard $10.99/month Premium rate. To qualify, you must be either currently enrolled at an accredited U.S. college or university (verified through the SheerID system in a few minutes), or between ages 18 and 24 (for the Young Adult Discount, which requires no school enrollment). Both give you 12 months at the reduced rate, after which the plan auto-renews at the then-current standard price unless you re-verify your eligibility. The discount applies to the full Premium experience β you’re not getting a stripped-down version. That means live sports, Originals, NBC same-day content, and the full movie library, all with ads, at a fraction of what your parents are paying. If you don’t renew the verification before the 12 months expire, you’ll see a sudden price jump that catches many students off guard β set a calendar reminder for 11 months in.
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What is the cheapest way to get Peacock? Free via Walmart+ (30-day trial, then $12.95/mo or $98/yr) Β· Free via Instacart+ (Peacock Premium included) Β· Student discount: $2.99β$5.99/mo Β· Annual plan: $9.17/mo Β· Xfinity & Spectrum cable subscribers: often included freeThe genuinely cheapest paths to Peacock Premium right now, in order of value: If you already have Walmart+ or are considering it for the grocery/gas savings, Peacock Premium is included at no extra cost β and Walmart+ costs $12.95/month or $98/year, meaning Peacock’s $10.99 value comes for free as a membership perk. If you use Instacart for grocery delivery, Instacart+ ($99/year) includes a full year of Peacock Premium as a bundled benefit. For students or adults under 25, the Student/Young Adult Discount at $2.99β$5.99/month is the lowest price available to anyone outside a cable subscription. Xfinity Diamond and Platinum rewards members get Peacock Premium free through their cable membership β worth checking if you’re already an Xfinity customer. Spectrum includes Peacock with its TV packages. The annual plan at $109.99 per year brings the effective monthly cost to $9.17, saving about $22 over monthly billing across a year.
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Is Peacock free with Netflix β or any other service? No β Peacock is not included with Netflix Β· Peacock is included free with Walmart+ and Instacart+ memberships Β· It is bundled with Xfinity and Spectrum cable plans for existing subscribers Β· No official Netflix-Peacock connection existsThis is one of the most common search queries about Peacock, and the answer is a clear no β Netflix and Peacock are entirely separate services with no bundle or inclusion arrangement. The confusion likely stems from the general bundling trend in streaming, where multiple services sometimes collaborate on joint offerings. Peacock’s actual free inclusions are through Walmart+, Instacart+, and certain Xfinity and Spectrum cable plans. If you’re looking to combine Netflix with another service at a discount, the Netflix + Max bundle (offered through some carriers) is one option β but Peacock isn’t part of Netflix’s ecosystem in any way. For people who want to watch both NBC content and Netflix originals, these are two separate subscriptions with no official overlap or discount connection.
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What is the difference between Peacock Select, Premium, and Premium Plus? Select ($7.99/mo): current NBC/Bravo seasons only β no movies, no Originals, no live sports Β· Premium ($10.99/mo): full library including Originals, movies, live sports, NFL Β· Premium Plus ($16.99/mo): same as Premium but mostly ad-free and includes downloads for offline viewingThe Select tier is a stripped-down entry point that launched as a lower-cost option β but it excludes most of what makes Peacock worth subscribing to. You get current-season episodes of NBC and Bravo shows, but not Peacock’s original series like The Traitors, Poker Face, or Apples Never Fall. You don’t get Universal movies. You don’t get live sports β no NFL, no Premier League, no WWE, no Olympics. For most people, Select is a poor value because you’re paying $7.99 for a fraction of the catalog at a time when $3 more gets you everything. Premium at $10.99 is the realistic minimum for anyone who wants the full Peacock experience β it’s ad-supported, but the ad load is generally lighter than broadcast TV. Premium Plus at $16.99 is the right choice if ads during movies and shows genuinely bother you, or if you want to download content for offline viewing (on planes, on trips, or in areas with spotty internet). Live events β including some sports β still have ads on Premium Plus regardless of tier.
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Is Peacock worth it? What shows and sports are actually on it? Worth it if: you watch NFL Sunday Night Football, Premier League, WWE, or the Olympics Β· Worth it if: you like NBC shows (Law & Order franchise, The Voice, Bravo content, SNL) Β· Worth it for: The Traitors, Poker Face, and other Peacock Originals Β· Not worth it if: you don’t watch sports and prefer original prestige drama (Max or Netflix serve you better)Peacock’s value proposition is clearest for sports fans and NBC loyalists. NFL Sunday Night Football is exclusively on Peacock for streaming, alongside NBC’s Thursday Night Football games. The service holds exclusive U.S. rights to Premier League soccer, WWE programming, and streaming coverage of the Olympics β including the 2026 Winter Olympics in Milan-Cortina. In original series, The Traitors (a strategy reality show) became one of the most talked-about shows in streaming, Poker Face has earned strong critical reviews, and limited series like The Tattooist of Auschwitz and Apples Never Fall have drawn serious viewership. The Universal movie library adds genuine breadth. Where Peacock is weaker: it has fewer prestige dramas and fewer originals overall compared to Netflix or Max. Its customer satisfaction score dropped to 74% in 2026 β directly correlated with price increases from $5.99 to $10.99 over 24 months. The honest answer to “is it worth it” is: if live sports are part of your answer, yes. If they’re not, you might find better value elsewhere at a similar price.
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Does Peacock offer a free trial? Peacock no longer offers a free trial through its own website Β· You can get a 7-day free trial through Amazon Prime Video’s Peacock add-on Β· Walmart+ offers a 30-day free trial that includes Peacock Premium Β· Instacart+ offers a 14-day trial with Peacock includedPeacock quietly ended the standard free trial it used to offer new subscribers directly through its website. As of now, signing up at peacocktv.com means paying from day one. The back-door ways to still get a free trial: the most accessible is through Amazon Prime β if you’re an existing Prime member, you can add Peacock as a channel through Prime Video and get a 7-day free trial to test everything before committing. Walmart+ offers a 30-day free trial that includes Peacock Premium as a membership perk β this is the longest risk-free window currently available, and Walmart+ itself has genuine value beyond streaming (free delivery, gas discounts). Instacart+ provides a 14-day free trial with Peacock included for people who use grocery delivery. If you have Xfinity or Spectrum cable service, check your account β you may already have access to Peacock Premium included in your plan without realizing it.
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How much does Peacock cost per year β and does the annual plan save money? Annual Premium: $109.99/yr ($9.17/mo effective) vs. $10.99/mo monthly Β· Saves $22 over a year Β· Annual Premium Plus: $169.99/yr ($14.17/mo) vs. $16.99/mo monthly Β· Saves $34 over a year Β· Only worth it if you’re confident you’ll keep the subscription for a full 12 monthsSwitching from monthly to annual billing shaves roughly 17% off the Premium plan and a similar amount off Premium Plus. For Premium, you go from $131.88 per year on monthly billing to $109.99 paid upfront β a difference of about $22. For Premium Plus, the annual plan saves about $34 over paying month to month. The catch with any annual plan: you pay everything upfront and there’s no refund for months you don’t use. If there’s any chance you’d cancel mid-year β for example, after a big sports season ends, or if you’re just testing Peacock for a specific show β monthly billing makes more sense even at the slightly higher rate. One pattern that works well: subscribe monthly for a month or two to confirm you’re actually using it, then switch to the annual plan if you decide to stick with it. You can switch billing periods from within your account settings without any penalty.
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How do I cancel Peacock β and will I lose access immediately? Cancel anytime in your account settings β no fee or penalty Β· You keep access through the end of your current billing period Β· No early termination fee Β· If you subscribed through Apple or Google Play, you must cancel through those platforms Β· Watch for the “win-back” discount offer during cancellationCanceling Peacock is straightforward β go to peacocktv.com, sign in, click your account icon, select “Plans & Payments,” and hit “Cancel Plan.” You’ll keep access through the end of your paid period (the rest of the current month for monthly subscribers, or the rest of the year for annual subscribers). No money is refunded for unused time, but you’re not charged anything extra for canceling. If you subscribed through Apple’s App Store or Google Play rather than directly through Peacock’s website, you must cancel through those respective platforms β canceling in the Peacock app itself won’t stop the billing from Apple or Google. As mentioned above, going through the cancellation flow sometimes triggers a discount pop-up offering a reduced rate β worth checking before you commit to leaving. If Peacock raises prices again and you’re considering leaving, that cancellation screen pop-up is the most reliable way to get a retention discount without having to call anyone.
Use the buttons below to find electronics stores, internet providers, cable companies, and tech setup help near you β whether you need help getting Peacock on your TV or want to compare internet plans that include Peacock as a bundle perk.
- Step 1: Before paying anything, check if you already have access. If you have Xfinity or Spectrum cable TV service, log in and look for Peacock under included services. If you have Walmart+, you can activate Peacock Premium at no extra cost. Many people have Peacock available for free and don’t know it.
- Step 2: If you’re between ages 18 and 24, or you’re a currently enrolled college student, go to Peacock’s student discount page before subscribing at full price. The discount of up to 45% off applies immediately and gives you the same full Premium experience.
- Step 3: Choose the right plan for how you actually watch. If your reason for Peacock is live sports, Premium at $10.99 is functionally equivalent to Premium Plus for that use case β live events have ads regardless of tier. Save the $6/month and put it toward something else.
- Step 4: If you’re a consistent viewer who’s been on the monthly plan for more than a few months, switch to annual billing. $109.99/year vs. $131.88/year is a simple $22 saving that takes one click in your account settings.
- Step 5: If you’re already subscribed and haven’t tried the cancel-screen retention offer, go through the cancellation flow (without completing it) and look for the discount pop-up. This unlocks $2.99β$3.99/month rates that aren’t available any other way β and can save over $80 per year compared to the standard monthly rate.
Peacock pricing, plan availability, and promotional offers are set by NBCUniversal and change frequently. Prices shown reflect publicly available current U.S. rates and may not match your specific account due to grandfathered pricing, promotional rates, or regional variation. The cancel-screen retention offer is based on reported subscriber experiences and is not guaranteed. Bundle pricing for Walmart+, Instacart+, and Apple TV is set by those respective services and may change. This page has no affiliation with Peacock, NBCUniversal, Comcast, Walmart, Instacart, or Apple. All prices are subject to change without notice. Always verify current pricing at peacocktv.com before subscribing.