Peacock raised its standard price by $3 in July 2026. Before you pay full price, here’s what each plan actually covers, who qualifies for steep discounts, and exactly where your money goes — or doesn’t have to.
Peacock’s pricing changed significantly in mid-2026. These quick answers cover the most common questions before you read the full breakdown.
1 How much does Peacock cost per month right now? Three tiers: Select at $7.99/mo (limited content, with ads), Premium at $10.99/mo (full library, with ads), Premium Plus at $16.99/mo (mostly ad-free, downloads included). ▼
2 Is there still a free tier? No. Peacock ended its free plan in January 2023. A limited 7-day free trial is available through Amazon Prime Video’s Peacock add-on only — Peacock itself no longer offers one. ▼
3 How much can I save by paying annually instead of monthly? About 17% — you effectively get 12 months for the price of 10. Premium annually runs $109.99 ($9.17/month effective). Premium Plus annually runs $169.99 ($14.17/month effective). ▼
4 Does the Premium plan still have ads even though you’re paying $10.99? Yes — and that’s one of the most common complaints from subscribers. Premium ($10.99/mo) is ad-supported. You need Premium Plus ($16.99/mo) for mostly ad-free viewing. ▼
5 Who qualifies for the biggest Peacock discounts? College students (verified through SheerID) get the deepest cut at $5.99/month for 12 months. Young adults ages 18–24 get a similar rate. Military, teachers, and first responders qualify for $6.99/month. ▼
6 Can I get Peacock free or deeply discounted through another membership I already have? Possibly yes. Walmart+ includes free Peacock Premium. Instacart+ includes Peacock Premium. Xfinity StreamSaver bundles it with Netflix and Apple TV+ for $18/month. Spectrum cable subscribers get it included. ▼
7 How many people can watch at the same time on one account? Up to 3 simultaneous streams on both Premium and Premium Plus plans. You can create up to 6 individual profiles per account. ▼
8 What sports does Peacock actually carry — is it worth it just for sports? For the right sports fan, yes. Peacock carries Sunday Night Football, Premier League soccer, the Winter Olympics, WWE, Big Ten football, NASCAR, golf, and was the streaming home for the 2026 Winter Olympics and FIFA World Cup Spanish-language coverage. ▼
The three tiers look simple on Peacock’s pricing page, but what’s included — and what’s quietly excluded — in each plan is where the real decision lives.
A quick reference for when you’re comparing plans at a glance. Scroll left on mobile to see the full table.
← Scroll left and right to see all columns →
| Feature | Select · $7.99/mo | Premium · $10.99/mo | Premium Plus · $16.99/mo |
|---|---|---|---|
| Monthly price | $7.99 | $10.99 | $16.99 |
| Annual price | $79.99 | $109.99 | $169.99 |
| Ads on content | Yes — all content | Yes — all content | No (on-demand only) |
| Live sports | No ✗ | Yes ✓ | Yes ✓ |
| Movies | No ✗ | Yes ✓ | Yes ✓ |
| Peacock Originals | No ✗ | Yes ✓ | Yes ✓ |
| Offline downloads | No ✗ | No ✗ | Yes (mobile only) ✓ |
| Local NBC live stream | No ✗ | No ✗ | Yes ✓ |
| 4K HDR streaming | No ✗ | Select titles ✓ | Select titles + live ✓ |
| Dolby Vision / Atmos | No ✗ | No ✗ | Yes (select content) ✓ |
| Simultaneous streams | 3 | 3 | 3 |
| User profiles | 6 | 6 | 6 |
| Parental controls | Yes ✓ | Yes ✓ | Yes ✓ |
| NFL Sunday Night Football | No ✗ | Yes ✓ | Yes ✓ |
| Premier League soccer | No ✗ | Yes ✓ | Yes ✓ |
| WWE Network content | No ✗ | Yes ✓ | Yes ✓ |
| 50+ live channels | Yes ✓ | Yes ✓ | Yes ✓ |
⚠️ Note: Live sports carry ads on Premium Plus. Offline downloads expire after 30 days and have a 25-title limit. 4K availability depends on your device and internet speed (minimum 25 Mbps for 4K). Pricing may vary by promotion or bundle.
Peacock doesn’t hide its annual discount, but a lot of people sign up monthly out of habit and never revisit it. Here’s what the numbers actually look like.
With both Premium and Premium Plus, the annual plan effectively gives you 12 months of streaming for the price of roughly 10. At the Premium level, that’s $21 in savings per year. At Premium Plus, it’s $33. If you already know you watch Peacock consistently — NFL season alone runs September through February, that’s six months — the annual plan is the financially obvious choice. The only reason to stay monthly is genuine uncertainty about whether you’ll keep the subscription for the full year.
Peacock runs one of the more generous identity-based discount programs in streaming. If you or anyone in your household qualifies, the effective price drops dramatically compared to what most people pay.
Actively enrolled college and university students can subscribe to Peacock Premium for $5.99 per month for 12 months — a savings of $5 per month, or $60 over the year, compared to the standard monthly rate. Verification is handled through SheerID; you’ll need your school email address and current enrollment information. The discount does not apply to Premium Plus — it’s Premium (with ads) only. After the 12-month promotional period ends, the subscription auto-renews at the then-current full Premium price unless you cancel or re-verify your eligibility. This is currently the deepest standalone Peacock discount available to any individual subscriber.
Eligible military members receive Peacock Premium for $6.99 per month for 12 months — $4 off per month, saving $48 over the promotional year. The discount covers active duty service members, veterans, reservists, National Guard members, and military retirees age 18 or older. Verification through SheerID is required at the time of sign-up. After 12 months, re-verification is required to renew the discounted rate; otherwise, the subscription rolls over to the standard monthly price. This discount cannot be combined with other promotional offers.
Active first responders and medical professionals — including firefighters, paramedics, law enforcement officers, search and rescue personnel, nurses, physicians, and other healthcare workers — qualify for Peacock Premium at $6.99 per month for 12 months. Peacock explicitly extends this offer to both public and private institutions, so healthcare workers at private hospitals and clinics qualify equally. SheerID verification is the process; you’ll need current professional credentials or employment documentation. Annual renewal is available if you continue to meet eligibility criteria.
Verified teachers and educators receive the same rate as military members and first responders: $6.99 per month for 12 months on Peacock Premium. Verification goes through SheerID and requires your current employer and school-affiliated email or credentials. Like the other identity discounts, this applies to Premium (ad-supported), not Premium Plus, and requires annual re-verification to maintain the discounted price.
Peacock extends age-based pricing to adults between 18 and 24 who aren’t enrolled students — a discount that runs parallel to the student rate at roughly $5.99 per month for 12 months. This acknowledges the cost sensitivity of younger adults in the workforce who aren’t in school but also aren’t yet at full household income. Verification confirms your age bracket. After 12 months, the subscription renews at the standard Premium rate, so set a calendar reminder if you plan to evaluate or cancel before the renewal date.
For many subscribers, the smartest Peacock “deal” isn’t a discount code — it’s a bundle through a service they already pay for. Check what you’re already subscribed to before signing up for Peacock standalone.
Walmart+ members ($12.95/month or $98/year) get either Peacock Premium or Paramount+ Essential at no additional cost — you choose one at activation. If you already shop at Walmart and use the membership for free delivery and fuel discounts, Peacock comes at no incremental cost. Activate through the Walmart+ account portal rather than the Peacock app to ensure the benefit links correctly.
Instacart+ subscribers ($9.99/month or $99/year) receive Peacock Premium included as long as their membership is active and the offer remains available. If you regularly use grocery delivery and would order twice a month anyway, the service’s own math suggests Instacart+ pays for itself — and Peacock comes along at no extra cost. New Peacock accounts only; this offer cannot be used to upgrade an existing paid subscription to Premium Plus.
Xfinity internet subscribers can add the StreamSaver bundle, which packages Peacock Premium, Netflix Standard with ads, and Apple TV+ together for $18 per month. Separately, those three services would run roughly $30+ per month. This is exclusive to Xfinity internet customers — cable is not required. The bundle does not cover ad-free tiers; all services within it carry ads. The cheapest qualifying Xfinity internet plan starts around $20/month, so the combined package begins around $38/month for internet plus the StreamSaver bundle.
Apple launched a joint bundle with Peacock in October 2025. Two options: Apple TV + Peacock Premium (with ads) for $14.99/month, or Apple TV + Peacock Premium Plus (mostly ad-free) for $19.99/month. Compared to buying both services separately — Apple TV at $12.99/month plus Peacock Premium at $10.99/month = $23.98 — the bundle saves over 37%. Apple One Family and Premier subscribers can add Peacock Premium Plus at a 35% discount on top of their existing Apple One plan. For Formula 1 fans, the Apple TV + Peacock bundle has particular value since 2026 marks the start of F1’s exclusive U.S. deal with Apple TV.
Spectrum cable TV subscribers receive Peacock Premium at no additional charge as part of their cable package. If you already have Spectrum cable TV and haven’t activated your Peacock benefit, check the Spectrum Streaming app or your account portal. Activation is straightforward but not automatic — you need to redeem the benefit through Spectrum’s interface rather than creating a standalone Peacock account.
The plan tiers explain price, but the content question is separate: what’s in Peacock’s library, what quality does it stream in, and where can you watch it?
- Universal Pictures films: Peacock has the “Pay 1” window for Universal, Focus Features, and DreamWorks — major theatrical releases land on Peacock just months after leaving theaters, before they appear on other streaming services. In 2026, this includes major Universal releases streaming exclusively on Peacock before any other service picks them up.
- WWE: Every WWE premium live event, WrestleMania, SummerSlam, the Royal Rumble, and the full WWE Network back-catalog lives exclusively on Peacock in the U.S. If you follow wrestling, there is no alternative.
- Premier League soccer: Peacock carries a substantial portion of EPL matches each week — more live EPL games than any other single U.S. streaming service. The only legal option for dedicated Premier League fans.
- NBC library: The full back-catalog of NBC shows — The Office (U.S.), Parks and Recreation, Brooklyn Nine-Nine, Law & Order franchises, Saturday Night Live, and Bravo’s complete reality universe (Real Housewives, Below Deck, Top Chef, Vanderpump Rules).
- Peacock Originals: Including The Traitors U.S., Poker Face, Bel-Air, and a growing slate of original dramas, comedies, and reality formats exclusive to the platform.
- 4K HDR: Available on Premium and Premium Plus for select titles. Premium Plus adds Dolby Vision on compatible content and Dolby Atmos audio — Peacock announced full Dolby Vision and Atmos support at CES 2026, including on live sports. Standard content maxes out at 1080p.
- Devices: Roku, Amazon Fire TV, Apple TV, Google Chromecast, Samsung and LG smart TVs, Vizio, PlayStation 5, Xbox, iOS (15+) and Android (7.0+) phones and tablets. Peacock is not available on PlayStation 4 or Nintendo Switch.
- Minimum internet speed: 3 Mbps for standard HD, 8 Mbps for 1080p, 25 Mbps for 4K. If your connection fluctuates, quality will automatically step down.
- Offline downloads: Premium Plus only, mobile only. Up to 25 titles at one time. Downloaded content must be viewed within 48 hours of starting playback, and titles expire from your device after 30 days even if unplayed. Downloads cannot be transferred to a TV or computer.
- Live channels: Over 50 curated 24/7 streaming channels included across all paid plans — including The Office Zen, Premier League TV, SNL Vault, NBC News Now, Hallmark Channel, WWE Network, Dateline 24/7, and Bob Ross Channel.
Whether Peacock deserves a spot in your streaming lineup depends almost entirely on which specific content you actually watch — not on the price alone. These are the profiles where it makes sense, and where it doesn’t.
- Premier League fans: There is no legal streaming alternative for the volume of EPL coverage Peacock provides. If you watch the league week in and week out, Premium pays for itself.
- WWE subscribers: All WWE premium live events, every WrestleMania, the full WWE Network archive — all of it is exclusive to Peacock in the U.S. The old WWE Network at $9.99/month no longer exists.
- NBC and Bravo watchers: If your household watches The Real Housewives franchises, Below Deck, Top Chef, Saturday Night Live, The Tonight Show, or any procedural NBC drama, Peacock is essentially the streaming home for all of it.
- NFL Sunday Night Football viewers: SNF is the most-watched program on American television. Peacock streams it alongside NBC, plus has carried exclusive Christmas and Playoff games.
- Olympics watchers: Peacock was the exclusive streaming home for the 2026 Milan-Cortina Winter Olympics, covering every sport live. For every two years the Olympics come around, a Peacock subscription is the way to watch every event, not just what NBC airs in prime time.
- Universal Pictures fans: If you follow blockbusters and want to watch them at home shortly after theatrical release, Peacock’s Pay 1 window with Universal gets major films to you faster than most competitors.
- Prestige drama viewers: HBO, Netflix, and Amazon Prime carry the acclaimed original dramas that win awards and dominate cultural conversation. Peacock’s Originals slate is growing but not yet in that league for drama specifically.
- International content fans: Peacock’s library skews heavily American and British. If you primarily watch Korean dramas, anime, European cinema, or international content, the library will feel thin.
- People with no interest in NBC, Bravo, sports, or Universal movies: Strip those four pillars out, and what remains is a thin library that doesn’t justify $10.99/month against what Netflix, Max, or Disney+ offer.
- Anyone bothered by ads on a paid service: The $10.99 Premium plan still runs ads. If paying for a streaming service and still watching commercials frustrates you philosophically, you need Premium Plus at $16.99 — and at that price, Netflix’s ad-free tier becomes a direct competitor.
Independent consumer satisfaction surveys show Peacock’s overall satisfaction score fell from 80% in 2024 to 74% by mid-2026. The most cited reason: price increases without a proportional improvement in content or experience. The $5.99 plan that people considered good value has become a $10.99 plan that many feel is merely adequate. If you subscribe, the annual plan and the identity discounts are where the math gets better — but paying $10.99/month for an ad-supported service and experiencing heavy commercial breaks is a legitimate frustration worth knowing about before you commit.
First, check whether you qualify for an identity discount (student, military, teacher, first responder, or age 18–24). If you do, cancel your current subscription and re-subscribe using the SheerID-verified discount — you’ll save up to 46%. If you don’t qualify for a discount, switch from monthly to annual billing: you’ll save about $21 on Premium or $33 on Premium Plus over the year. If you don’t watch Peacock consistently enough to justify annual billing, honestly evaluate whether you need the subscription at all versus subscribing for one or two months around NFL playoffs or the Olympics and canceling otherwise.
Potentially yes — but you need to activate it, and it isn’t automatic. Walmart+ members: log into your Walmart+ account portal and look for the Peacock benefit under “member benefits.” Select Peacock Premium (or Paramount+, depending on your preference) and activate it. Do not sign up for Peacock directly through the Peacock website or you’ll be creating a separate paid account that doesn’t connect to your Walmart+ benefit. Instacart+ members: look for the streaming benefit in your Instacart account. This offer is not available to existing Peacock paid subscribers — it’s for new Peacock accounts only.
Run the math: Apple TV alone costs $12.99/month. Peacock Premium alone costs $10.99/month. Together, that’s $23.98/month if you subscribe to each separately. The Apple TV + Peacock Premium bundle costs $14.99/month — you effectively get Peacock for $2/month on top of what you’re already paying for Apple TV. Even if you only occasionally use Peacock, $2/month for access to Sunday Night Football, Premier League, and the Universal movie catalog is a reasonable add-on for any household that already pays for Apple TV.
If you have Spectrum cable TV, yes — Peacock Premium is included with your Spectrum TV subscription. Activate it through the Spectrum Streaming app. If you have Xfinity internet (not just cable TV), you may qualify for the StreamSaver bundle at $18/month, which adds Peacock, Netflix, and Apple TV+ together. If you’re an Xfinity Gigabit subscriber or a Diamond/Platinum rewards tier member, Peacock may already be included at no additional cost — check your Xfinity account benefits page before subscribing separately.
For events like WrestleMania or a specific championship weekend, a single month of Peacock Premium at $10.99 is the right move. Subscribe the day of the event and cancel before the next billing cycle. For the Olympics, subscribe for the duration of the Games (typically two to three weeks) and cancel after. For the Super Bowl specifically — Peacock has streamed Super Bowl exclusives — a one-month subscription gives you full access without any annual commitment. Peacock allows cancellation at any time with no termination fees; you retain access through the end of the paid billing period you’ve already covered.
Canceling Peacock is straightforward. There are no cancellation fees, no content you lose immediately, and no tricks in the process. Here’s what actually happens.
- You retain access to the service through the end of the current billing period you’ve already paid for — you don’t lose access on the day you cancel.
- Your account, watchlist, and viewing history are preserved for 10 months after cancellation, so if you re-subscribe within that window, everything picks up where you left off.
- If you subscribed through a third party — Apple, Amazon, Roku, Google — you must cancel through that platform’s subscription management, not through Peacock’s website. Canceling on Peacock.com will not cancel a subscription billed through Apple or Google.
- Annual plan subscribers who cancel mid-year do not receive refunds for the unused months — this is standard across all streaming services. If you’re unsure about a full year, stay monthly until you’re certain.
Pricing and plan details are based on publicly available information current as of August 2026. Peacock adjusts its pricing, plan structure, and promotional offers periodically — verify current rates and terms directly at PeacockTV.com before subscribing. Discount programs (student, military, teacher, first responder, young adult) require annual re-verification and are subject to SheerID eligibility confirmation. Bundle availability depends on your existing service providers and geographic location. This page is for informational purposes and is not affiliated with Peacock or NBCUniversal.