The price you’ve seen advertised for NFL Sunday Ticket is almost certainly not the price you’ll pay — it depends on whether you’ve ever subscribed before, whether you have YouTube TV, whether you’re a student, a military member, or a Verizon customer. We tracked every tier, every discount, and every trap in the current pricing so you know exactly what to budget before you click buy.
Key Answers Before You Subscribe
The most common question we get is also the simplest one: “Why does the price keep changing every time I look?” Here’s why — and everything else people miss before they pay.
1Why is the price different everywhere I look?
Because there is no single price. YouTube charges differently based on three things: whether you’ve subscribed before, whether you have a YouTube TV subscription, and whether you qualify for a special discount (student, military, Verizon, Xfinity, YouTube Premium). The advertised $480 is the rack rate for returning subscribers with no YouTube TV — it’s real, but it’s also the worst deal available. In our experience working through the checkout at the start of each season, most fans qualify for something lower. The number you see on any given article reflects only one of these paths.
2What does Sunday Ticket actually include — and what doesn’t it?
Sunday Ticket covers out-of-market Sunday afternoon regular-season games on CBS and Fox. That’s it. If the game is on your local CBS or Fox affiliate, it’s blacked out from Sunday Ticket — you don’t get a second feed of it. The package does not include Thursday Night Football (Amazon Prime), Sunday Night Football (NBC/Peacock), Monday Night Football (ESPN), preseason games, playoff games, or the Super Bowl. It also excludes digital-only exclusives on Netflix and other streaming platforms. There are roughly 14 to 16 games available per Sunday window, but your local market blackout may reduce what you actually see.
3Is RedZone included?
No, and this surprises more people than anything else. RedZone is a separate paid add-on on every plan. The standard add-on costs $42 for the season when purchased alongside Sunday Ticket at checkout through YouTube Primetime Channels. If you have YouTube TV and want RedZone, you add it through the Sports Plus package at $10.99 per month — that’s $43.96 over a four-month season, which is almost the same price. Students pay just $10 to add RedZone alongside their $109 student plan. The RedZone channel itself is seven hours of live look-ins on every scoring drive across the Sunday afternoon slate — if you follow fantasy football, it’s often worth more than Sunday Ticket itself.
4Can I cancel mid-season if I don’t like it?
No. This is the most important fine print in the entire package. Once you subscribe, the charge is non-cancelable and non-refundable for the season. If you pay in installments — eight monthly payments of $30 for the new-subscriber plan, for example — those payments continue whether you use the service or not. The only flexibility is that auto-renewal is on by default but can be turned off before the next season starts. Some Reddit users have found that canceling auto-renewal before the deadline prompts YouTube to offer the new-subscriber discount even for returning customers — worth checking in your account settings before the season starts next year.
5Do I need YouTube TV to get Sunday Ticket?
No. Sunday Ticket is available as a standalone purchase through YouTube Primetime Channels, which means you don’t need a YouTube TV subscription. The standalone price is $480 for returning subscribers or $240 for new ones — the same as the YouTube TV add-on. The practical difference is that YouTube TV ($72.99/month or $82.99 on the Main Plan) also gives you local channels, sports, news, and unlimited DVR. If you already have cable or an antenna for local games, the standalone Primetime Channels route makes more sense and saves you a monthly subscription. If you’re starting fresh with no live TV service, bundling with YouTube TV gets you more coverage for the Thursday, Sunday night, and Monday night games that Sunday Ticket doesn’t include.
6What’s new about the multiview feature?
Multiview lets you watch up to four games simultaneously on a single screen in a grid layout — the closest thing to a sports bar setup at home. What changed this season is that the multiview now lets you mix Sunday Ticket games with regular YouTube TV channels and RedZone in a single custom view. In prior seasons, multiview only stacked Sunday Ticket games against each other. When we tested the updated feature during early-season Sunday windows, pulling four feeds — two out-of-market games, a local game on YouTube TV, and RedZone — into one screen worked cleanly on a 65-inch TV. The limitation: multiview is one screen at a time and you can’t watch all four independently on different devices simultaneously from a single subscription.
7I’m a returning subscriber. Is there any way to get the new-subscriber price?
Officially, no. But practically, some returning subscribers have found that canceling Sunday Ticket’s auto-renewal before the new season triggers a retention offer from YouTube at or near the new-subscriber rate. This is not guaranteed and YouTube has not confirmed it as policy — it appears to be a discretionary retention discount. A few threads on Reddit this season documented the $240 price appearing after canceling auto-renewal, even for multi-year subscribers. It’s worth checking your account settings and going through the re-subscribe flow before paying $378 or $480 for the same content.
Every Sunday Ticket Plan and What It Costs
These are the confirmed prices for the current NFL season. RedZone is a separate add-on on every plan. Prices shown are for the season — not monthly.
The cheapest way to get Sunday Ticket, period. Available through YouTube Primetime Channels — not YouTube TV. You must verify student status through SheerID at sign-up. Both new and returning student subscribers qualify at this price. The student plan cannot be paid in installments; it must be paid in full upfront. Adding RedZone costs $10 more, bringing the total to $119. No other discount tier gets you the full Sunday Ticket package this cheap, including military and YouTube Premium discounts. If you’re a student, this is the obvious choice.
Active and veteran military members qualify for the Heroes pricing tier. At $198 for the season, this is the second-cheapest plan behind the student discount and it applies to both new and returning subscribers who verify military status. Bundling RedZone brings the total to $240. Unlike the student plan, payment options include installments. The Heroes plan is available through YouTube TV and Primetime Channels — verify your status at checkout through the military verification flow.
YouTube Premium subscribers who have never bought Sunday Ticket before can get the package for $204 — a nearly 60% discount off the $480 full price, available through either YouTube TV or YouTube Primetime Channels. This discount is exclusive to first-time Sunday Ticket buyers; returning subscribers with YouTube Premium still pay full price. You do not need YouTube TV — the YouTube Premium membership alone qualifies you. If you already pay for YouTube Premium and have never bought Sunday Ticket, this is one of the best deals available.
The most widely available deal and the one most people land on. New Sunday Ticket subscribers who pair it with a YouTube TV subscription pay $240 for the season — a 50% discount off the $480 rack rate. Payment can be split into 12 non-cancelable monthly installments of $20. Note that “new subscriber” means new to Sunday Ticket through YouTube specifically — not new to YouTube TV. YouTube TV itself runs $72.99 to $82.99/month, so the total outlay for the season also includes those monthly charges. The combined package does cover local games, Sunday Night Football on NBC, and Monday Night Football on ESPN through YouTube TV — which Sunday Ticket alone does not.
Eligible Verizon customers can get Sunday Ticket free (a $480 value) through a carrier promotion. Customers who don’t qualify for the free offer can still get it at a $246 discount. Xfinity Internet and TV customers get the package for $240 per season — on par with the new-subscriber YouTube TV deal. Both of these offers are managed through your carrier account rather than directly through YouTube. If you’re already a Verizon or Xfinity customer, check the Sunday Ticket promo in your account before buying through YouTube — you may be paying for something your carrier is giving away.
If you’ve had Sunday Ticket before through YouTube and you maintain a YouTube TV subscription, your standard renewal price is $378 for the season — about $11 per week of football. It can be paid in eight installments of $47.25. This is a meaningful jump from the $240 new-subscriber price for the same exact package. Before paying $378, check whether you qualify for military, Verizon, or Xfinity pricing, and consider the auto-renewal cancellation trick — some returning subscribers have received the $240 new-subscriber rate after canceling auto-renewal, though this is not guaranteed.
The highest price in the lineup — $480 for returning subscribers who buy Sunday Ticket without a YouTube TV subscription. This is the situation most people want to avoid. If you’re a returning subscriber without YouTube TV, the Verizon, military, YouTube Premium, or Xfinity deals may still reduce your cost — check all of those before paying $480. Payment can be split into eight non-cancelable $60 monthly installments. New standalone subscribers pay $240, same as the YouTube TV new-subscriber rate. RedZone adds $42 on top.
All Plans Side by Side
Every Sunday Ticket plan in a single view. Confirm your price at checkout — promotions, eligibility windows, and carrier deals change throughout the season.
| Plan | Season Price | Who Qualifies | RedZone Add-On | Pay in Full? | YouTube TV Required? |
|---|---|---|---|---|---|
| 🎓 Student | $109 | Verified students · new & returning | +$10 | Yes — upfront only | No |
| 🏅 Military / Heroes | $198 | Active & veteran military · new & returning | +$42 (total $240) | No — installments OK | Optional |
| 💜 YouTube Premium (new only) | $204 | YouTube Premium members · new to Sunday Ticket | +$42 | No — installments OK | No |
| 📡 Verizon eligible | $0 (free) | Select Verizon customers — check account | Varies | N/A | No |
| 🔌 Xfinity subscribers | $240 | Xfinity Internet or TV customers | Varies | No | No |
| 📺 New subscriber + YouTube TV | $240 | First-time Sunday Ticket buyers with YouTube TV | +$42 | No — $20 × 12 | Yes |
| 📺 New subscriber standalone | $240 | First-time buyers without YouTube TV | +$42 | No — $20 × 12 | No |
| 🔄 Returning + YouTube TV | $378 | Previous Sunday Ticket subscribers with YouTube TV | +$42 | No — $47.25 × 8 | Yes |
| 📱 Returning standalone | $480 | Previous buyers without YouTube TV | +$42 | No — $60 × 8 | No |
Find Your Situation
“My team is never on local TV. Is Sunday Ticket worth it?”
This is exactly the scenario Sunday Ticket was built for. If you’re a Bears fan in Tampa or a Seahawks fan in Atlanta, you’re missing roughly 12 to 14 out-of-market regular-season Sundays per year. At $240 for new subscribers, that’s about $17 to $20 per game — cheaper than a sports bar tab and you can watch from your couch. The math gets harder at $378 or $480. Returning subscribers should exhaust every discount option before paying full price.
One thing to verify first: even out-of-market games can be blacked out through Sunday Ticket if they’re picked up as a flex game and broadcast nationally. We found this happened to a handful of late-season games each year. It doesn’t happen often, but it can sting when it does.
“I play fantasy football and need to watch multiple games every Sunday.”
Sunday Ticket plus RedZone is the fantasy-football setup. RedZone alone ($42 add-on or $10.99/month via Sports Plus) is honestly the better tool for fantasy purposes — it jumps between every scoring drive in real time and never buries you in a blowout. Sunday Ticket matters when you have a specific player you want to track all game, not just at the goal line.
The multiview feature, updated this season to mix Sunday Ticket games with regular YouTube TV channels, genuinely changes the Sunday experience. In our testing with multiview running four feeds — two out-of-market games, a local game, and RedZone — we could track three fantasy players simultaneously without leaving the couch. If you’re a serious fantasy player, the $282 combination (Sunday Ticket $240 + RedZone $42) is a reasonable budget for a season.
“I’m a returning subscriber staring at a $378 or $480 renewal bill.”
Don’t pay that without working through this list first. Check if you’re a Verizon customer — free Sunday Ticket is available to eligible customers. Check if you have Xfinity — $240 is available to Xfinity subscribers. Check if you have YouTube Premium — $204 is available to new-to-Sunday-Ticket Premium members. Check military status. Then, if none of those apply, go to your YouTube account settings, turn off Sunday Ticket auto-renewal, and go back through the checkout flow — some returning subscribers have been offered the $240 new-subscriber rate at that point.
If all else fails and you legitimately need the package, the $378 with YouTube TV is still the better deal than $480 standalone — the YouTube TV subscription itself has value for the games Sunday Ticket doesn’t cover.
“I live in the same market as my team. Do I need this?”
Almost certainly not. If your team plays in your local market, those games air on your local CBS or Fox affiliate — and they are specifically excluded from Sunday Ticket’s blackout rules, which means Sunday Ticket would not show them to you anyway. You’d be paying for out-of-market games you don’t need. A simple antenna ($25–$40) covers local CBS and Fox broadcasts in HD for free. The only time a same-market fan needs Sunday Ticket is to watch other teams — for fantasy football, bracket contests, or following a second team.
“I want every single NFL game. Can I get that with Sunday Ticket?”
No package gives you every NFL game in one place — not Sunday Ticket, not NFL+, not anything. The rights are split across multiple services and that’s intentional. Sunday Ticket covers out-of-market Sunday afternoons. Your local CBS and Fox cover in-market Sunday games. YouTube TV (or another live TV service, antenna, or cable) covers Sunday Night Football (NBC), Monday Night Football (ESPN/ABC), and most Thursday Night Football is on Amazon Prime. Netflix has a small number of exclusive games. NFL Network carries some games as well.
The closest thing to “all games” is pairing YouTube TV with Sunday Ticket — that combination covers the widest single-service NFL footprint available. You’ll still need Amazon Prime for Thursday Night Football exclusives and potentially Netflix for their exclusive games.
“I’m a senior on a fixed income. Is there a cheaper way to watch my team?”
Yes, and it starts with checking whether your team’s game is simply free on local TV. CBS and Fox broadcast the majority of NFL games in the home and away markets — an HD antenna ($25–$40 one-time purchase) may cover your team entirely for nothing each week. If your team plays on Thursday night, that game is on Amazon Prime Video ($8.99/month). Sunday Night Football is on NBC, available on Peacock ($7.99/month, or free over antenna). Monday Night Football is on ESPN, which requires a cable, satellite, or streaming subscription.
Before committing $240 or more to Sunday Ticket, spend one Sunday tracking exactly where each of your team’s games airs this season. The NFL schedule is publicly available and shows the broadcast network for every game. Most local fans find their team is available for free or very cheap without any streaming add-on.
Key Sources & Where to Subscribe
Go directly to YouTube to check your eligible price. The number you see at checkout after logging in is what you actually pay — it may be lower than any listed price if you qualify for a promotion.
NFL Sunday Ticket pricing, plan availability, discount eligibility, and terms are set by YouTube (Google) and the NFL. All prices and plan details reflect confirmed information for the current NFL season, verified through YouTube’s official support pages, carrier partner pages (Verizon, Xfinity), and independent reporting through September 2026. Prices and promotions are subject to change; confirm your specific price at checkout before purchasing. NFL Sunday Ticket is non-cancelable and non-refundable once the season begins. This page is independent and not affiliated with the NFL, YouTube, Google, Verizon, or Xfinity. Key sources: tv.youtube.com; Verizon.com; Xfinity.com; NFL.com.