NFL Sunday Ticket Special Offers

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Updated Pricing & Deals

Every price, every discount, every trick to pay less — explained in plain language so you never overpay for Sunday football again.

NFL Sunday Ticket is now exclusively on YouTube — you no longer need DirecTV or cable to watch every out-of-market Sunday afternoon game. YouTube holds a 7-year, $14 billion deal with the NFL that runs through the 2029 season. Pricing for the upcoming season has already been announced, and if you know which plan to pick and when to buy, you can pay as little as $16 a month. This guide cuts through the confusion so you know exactly what you are getting and exactly what it costs.

💰 Lowest New Subscriber Price

$192/season

Best deal for new YouTube TV subscribers — about $11 per week for the entire 18-week regular season (TheStreamable, Feb 2026).

💻 Without YouTube TV

$240/season

New subscribers who sign up through YouTube Primetime Channels (no YouTube TV required) pay $240 for the 2026 season (Cord Cutters News, Feb 2026).

⚠️ Returning Subscriber Price

$378–$480

Returning subscribers pay $378 with YouTube TV or $480 through Primetime Channels — up to 2.5× more than new subscribers (Tom’s Guide, Feb 2026).

🛎 Military & First Responders

$198/season

Special rate for U.S. military, veterans, first responders, nurses, and teachers. Verified through ID.me. Redeemable through December 31 (ID.me/NFL).

🎓 Student Discount

~$119/season

Eligible college students paid $119 for the 2025 season. Student pricing for 2026 is expected to be announced closer to the season start (Sportico, Aug 2025).

🗓 Monthly Payment Option

$16/month

New subscribers via YouTube TV can spread the $192 cost over 12 monthly payments of $16. Plan must be purchased before the season starts (Tom’s Guide, Feb 2026).

Sources: TheStreamable (Feb 2026 — 2026 season pricing); Cord Cutters News (Feb 2026 — $192/$240 new subscriber pricing); 9to5Google (Feb 2026 — 2026 season on sale now); Tom’s Guide (Feb 2026 — $16/month breakdown); Sportico (Aug 2025 — student pricing); ID.me/NFL (military & first responder discount terms).

💡 10 Key Takeaways — Quick Answers First

1 Where do I get NFL Sunday Ticket now? Only through YouTube. You can add it to a YouTube TV subscription or subscribe standalone through YouTube Primetime Channels. DirecTV no longer carries it. You do not need cable television of any kind.
2 What is the best price available right now? New subscribers signing up with a YouTube TV account pay just $192 for the entire 2026 season — about $11 per week of football. Without YouTube TV, new subscribers pay $240 through YouTube Primetime Channels. Prices are already on sale ahead of the upcoming season.
3 What is the big catch for returning subscribers? YouTube charges returning subscribers nearly double what new subscribers pay. If you had Sunday Ticket last year, your renewal price is $378 (with YouTube TV) or $480 (without). Many subscribers simply cancel and re-subscribe as a “new” customer each year to keep paying the lower new-subscriber rate.
4 What games are included? Every regular-season Sunday afternoon game that is not broadcast in your local market on CBS or FOX. You get the 1 p.m. and 4 p.m. ET windows. You do not get primetime games (Sunday Night, Monday Night, Thursday Night) or playoff games — those require separate services.
5 Do I need a smart TV or computer? No. Sunday Ticket works on smart TVs, Roku, Amazon Fire TV, Apple TV, Chromecast, Google TV, Xbox, PlayStation, iPhones, Android phones, and standard web browsers. If your TV is not “smart,” a $30–$50 streaming stick (Roku or Fire TV) plugged into any HDMI port turns it into one.
6 Can I share Sunday Ticket with family? Yes. Subscribers get unlimited simultaneous streams inside their home and up to two additional streams on the go. You can also share access with up to five members of your Google Family Group, each with their own account — which effectively splits the cost among family members watching at different homes.
7 What is NFL RedZone and should I add it? NFL RedZone is a separate channel that switches between every game whenever any team is inside the 20-yard line — so you catch every scoring drive without watching commercials. You can add it to Sunday Ticket for an extra $42 per season. If you enjoy watching multiple teams, it is well worth the addition.
8 Can I pay month to month? Yes, but only if you sign up before the season starts. The 12-month installment plan (e.g., $16/month for new YouTube TV subscribers) must be selected before September. Once the season begins, you can no longer start the installment plan. Monthly plans are not available in Colorado, Maine, Utah, or Wisconsin.
9 Can I cancel if I change my mind? No — this is a critical point. Once you purchase a Sunday Ticket season pass and your payment is processed, it is non-refundable and non-cancellable for that season. You can cancel the auto-renewal for future seasons, but the current season purchase is final. Make sure you want it before buying.
10 Is Sunday Ticket worth it for someone who mostly follows one team? It depends entirely on whether your team is already shown in your local market. If you can already watch your team on your local CBS or FOX affiliate, Sunday Ticket adds nothing for that team — it only provides out-of-market games. Use the official NFL Sunday Ticket website to check your local market coverage before purchasing.

Sources: YouTube Help / support.google.com (official terms — no cancellations, season pass definition, device list, Family Group sharing); Cord Cutters News (Feb 2026); TheStreamable (Feb 2026); Tom’s Guide (Feb 2026); BuddyTV (Sep 2025 — monthly plan state restrictions); Yahoo Sports / Tom’s Guide (Jan 2026 — what games are included); Sportico (Aug 2025).

🏆 All Current Pricing Plans Explained

📅 The 2026 Season Is Already on Sale

YouTube TV began selling the upcoming 2026 NFL season pass in February 2026 — right after Super Bowl LX. Buying now locks in the new-subscriber price before the season starts. Auto-renewing returning subscribers are billed in August. If you currently have Sunday Ticket and want to switch to new-subscriber pricing, you must cancel your auto-renewal before that August billing date.

Best Deal

New Subscriber — YouTube TV Bundle

$192 / season

or $16/month for 12 months • Plus YouTube TV base plan at $59.99/mo (first 2 months), then $82.99/mo

The lowest price available for NFL Sunday Ticket. You get the full season of every out-of-market Sunday game, unlimited home streams, and all of YouTube TV’s 100+ channels included in the base plan. At $192 spread over the 18-week NFL regular season, that works out to about $10.67 per week of football. This is only available to customers who have never subscribed to Sunday Ticket before and who sign up via YouTube TV.

Lowest Price New Subscribers Only Includes YouTube TV $16/mo Installments Available

No TV Sub Needed

New Subscriber — Standalone (YouTube Primetime Channels)

$240 / season

or $20/month for 12 months • No YouTube TV subscription required

Perfect if you already have another live TV service (like Hulu Live TV, Sling TV, or FuboTV) and just want the Sunday games on top. You sign up directly through YouTube and watch everything in the YouTube app — no additional TV subscription required. This is $48 more than the YouTube TV bundle, so if you do not already have a live TV service, the YouTube TV bundle is the better deal overall.

No Extra Subscription New Subscribers Only Works on Any Device $20/mo Installments Available

Returning Subscribers

Returning Subscriber Pricing

$378–$480 / season

$378 with YouTube TV • $480 through Primetime Channels • Auto-renews in August

If you subscribed to Sunday Ticket last season, this is your renewal price. It is significantly higher than new-subscriber pricing — up to $288 more per season. Money-saving tip: Many subscribers cancel their subscription before the August auto-renewal, then re-subscribe with a new Google account as a “new” customer. Tom’s Guide specifically recommends creating a new account each year to always pay the new-subscriber price. Note: YouTube reserves the right to change eligibility rules at any time.

Auto-Renews August Higher Than New Price Cancel Before August to Avoid

Special Groups

Military, Veterans, First Responders, Nurses & Teachers

$198 / season

$240 if you add NFL RedZone • Verified through ID.me • Available through December 31

Deeply discounted for those who serve their communities. Eligible groups include active U.S. military, veterans, first responders (police, firefighters, EMTs), nurses and other medical workers, and teachers. Verification is handled through ID.me — a secure digital identity verification service. Both new and existing subscribers can claim this special rate. Existing subscribers must claim it before their auto-renewal date or they will be charged the standard returning-subscriber price.

Military & Veterans First Responders Nurses & Medical Workers Teachers Verified via ID.me

Sources: TheStreamable (Feb 6, 2026 — 2026 pricing announced); Cord Cutters News (Feb 6, 2026 — $192/$240 confirmed); Tom’s Guide (Feb 9, 2026 — $16/month; new account tip); 9to5Google (Feb 5, 2026 — already on sale); BuddyTV (Sep 2025 — pricing breakdown); ID.me/NFL (special groups terms).

📋 Side-by-Side Pricing Comparison

Plan	Season Price	Monthly Option	YouTube TV Req?
New subscriber — YouTube TV	$192	$16 × 12	✔ Yes
New subscriber — Standalone	$240	$20 × 12	✘ No
Military / First Responders / Nurses / Teachers	$198	Varies	✘ No
Students (expected; based on last season)	~$119	1 stream only	✘ No
Returning subscriber — with YouTube TV	$378	$31.50 × 12	✔ Yes
Returning subscriber — Standalone	$480	$40 × 12	✘ No
Add-on: NFL RedZone	+$42	Included in plan	Either

💵 The Real Cost With YouTube TV Included

If you choose the YouTube TV bundle path, remember to factor in the base plan cost. YouTube TV is $59.99/month for the first two months, then $82.99/month for an ongoing subscription. If you only want Sunday Ticket and have no interest in YouTube TV’s 100+ channels year-round, the standalone Primetime Channels path at $240/season for new subscribers may be simpler and cheaper overall — especially if you have another live TV service already.

Sources: TheStreamable (Feb 2026 — 2026 pricing); Cord Cutters News (Feb 2026); BuddyTV (Sep 2025 — detailed price matrix); YouTube Help (official pricing & RedZone add-on); Fox News (Mar 2026 — YouTube TV $59.99 intro / $82.99 ongoing); Sportico (Aug 2025 — student pricing).

🎮 What You Get With Sunday Ticket

📺 Games Available

Every Sunday

All out-of-market 1 PM and 4 PM ET Sunday afternoon games on CBS and FOX not shown in your local area.

📱 Screens at Home

Unlimited

Watch on as many TVs and devices in your home as you want, all at the same time — no three-stream cap on Sundays.

👥 Family Sharing

Up to 5

Share access with up to five Google Family Group members at different locations — each with their own account.

📹 Multiview — Watch Up to 4 Games at Once

One of Sunday Ticket’s most popular features is customizable multiview, which lets you split your TV screen into two, three, or four live NFL games simultaneously. You choose exactly which games appear in your multiview — any combination you want. If you added NFL RedZone, you can include it as one of the four screens. On YouTube TV, you can even combine your local game with out-of-market Sunday Ticket games. This feature works on smart TVs and streaming devices (Roku, Fire TV, Apple TV, Chromecast, PlayStation). It is available on mobile phones and tablets as well.

🔐 Spoiler Mode — Useful for Recorded Games

If you cannot watch a game live, Spoiler Mode hides final scores and score updates for teams you designate, so you can watch the recording later without having the result spoiled. You can enable it for specific teams, meaning scores for teams you are not avoiding still appear normally. This is a useful feature for afternoon games you recorded while watching another game live.

📋 Condensed Game Replays & Highlights

All subscribers can access condensed game replays — edited versions of the game that cut commercials and dead time, reducing a three-hour game to roughly 45–60 minutes. Full replays and real-time highlights are also available. YouTube Shorts integrates live game highlights so you can move from a short clip directly to the live game with a tap.

🏆 Member Perks — Extra Value Beyond Football

NFL Sunday Ticket subscribers receive a Member Benefits rewards package that includes a 3-month free trial of Uber One (discounts on Uber rides and Uber Eats deliveries), a 3-month free trial of YouTube Premium (ad-free YouTube on all devices), and occasional additional partner offers. These perks add tangible value on top of the subscription, especially the Uber One trial if you use delivery services.

Sources: YouTube Blog (multiview & spoiler mode features); Yahoo Sports / Tom’s Guide (Jan 2026 — feature list, unlimited home streams, 2 away streams, Family Group sharing, condensed replays); YouTube Help (official feature documentation); 9to5Google (Feb 2026 — 2026 season features).

🎯 Find the Right Plan for You

📺 Answer 3 Questions — Get Your Best Price

Have you had NFL Sunday Ticket before?

This is the single biggest factor in how much you will pay. Returning subscribers pay nearly twice as much as new ones.

Do you qualify for any special discount?

Several groups qualify for significantly reduced pricing verified through ID.me or SheerID.

Do you have or want YouTube TV?

YouTube TV ($82.99/month) includes 100+ live channels. If you already have another live TV service, you may not need it.

❓ Frequently Asked Questions

💡 What does “out-of-market” mean?

Your local television market (called a DMA, or Designated Market Area) determines which NFL games your local CBS and FOX stations broadcast each Sunday. If you live in Dallas, you will automatically get the Cowboys on local TV whether you subscribe to Sunday Ticket or not. Sunday Ticket only adds games from outside your local market — teams that are not broadcast locally. Before subscribing, check your local listings on a regular Sunday to see how many games you already receive for free. If your favorite team is always shown locally, Sunday Ticket may not add much for you.

💡 Does Sunday Ticket include playoff games or the Super Bowl?

No. NFL Sunday Ticket covers only regular-season Sunday afternoon games. Playoff games — Wild Card, Divisional, Conference Championship, and the Super Bowl — air on major broadcast networks (NBC, CBS, FOX, ABC/ESPN) and are available free over the air with any HD antenna, or through any live TV streaming service. You do not need Sunday Ticket for the postseason. If you want to watch all playoff games on a streaming service, Sling TV or YouTube TV both carry the necessary broadcast channels.

💡 Do I need a smart TV? Can I use my regular television?

Your existing television works perfectly as long as you plug in an inexpensive streaming device. A Roku stick, Amazon Fire TV Stick, or Google Chromecast costs between $30 and $50 at any major retailer and plugs into the HDMI port on the back of your TV. Once connected to your Wi-Fi, you download the YouTube or YouTube TV app and you are ready to watch. Setup takes about 15 minutes and is straightforward. If you already have a smart TV, gaming console (PlayStation, Xbox), or Apple TV, Sunday Ticket works directly on those too — no extra hardware needed.

💡 Can I share Sunday Ticket with my adult children or other family members?

Yes. You can share your Sunday Ticket subscription with up to five members of your Google Family Group — family members can be at different addresses. Each person gets their own separate account tied to your subscription, and their activity does not count against your home streaming limit. To set this up, you need a Google account (Gmail works) and your family members need Google accounts as well. This is one of the most overlooked ways to split the cost of Sunday Ticket — for example, six people in a family group each effectively pay about $32 for the $192 plan.

💡 What is the 12-month payment plan and is it really interest-free?

Yes — the installment plan charges no interest or extra fees. It simply divides the total season price into 12 equal monthly payments billed over the year. For example, the $192 new-subscriber price becomes $16/month for 12 months. Important rules: the plan must be selected before the NFL season begins in September; it is not available in Colorado, Maine, Utah, or Wisconsin; and once the season starts, you cannot switch to the installment plan. Installment payments continue even after the season ends in January — which is why the payments run for 12 months rather than the 4-month season.

💡 What happens if I buy it and then don’t like it?

You cannot get a refund for a season pass. Once your payment is processed, Sunday Ticket is non-cancellable and non-refundable for that season — this is clearly stated in YouTube’s official terms. You can cancel the auto-renewal for future seasons at any time through your YouTube account settings, but you will not receive a refund for the current season. For this reason, think carefully before purchasing. If you are unsure whether Sunday Ticket will show your team’s games in your area, check the NFL’s market map first or call YouTube support before buying.

💡 Does Sunday Ticket count toward my internet data cap?

Streaming live HD video uses roughly 3 to 5 GB of data per hour. A 3-hour NFL game uses approximately 9 to 15 GB. If your internet provider has a monthly data cap (typically 1 TB = 1,000 GB), watching two or three games every Sunday for an 18-week season will use roughly 500 to 800 GB — a meaningful portion of a 1 TB cap. If you also stream other services (Netflix, Hulu, etc.) or have multiple family members, you could approach your cap. Contact your internet provider to check your plan’s data limit before subscribing to be sure you have enough bandwidth for the season.

Sources: YouTube Help (official cancellation / refund policy; installment plan terms; devices supported; out-of-market definition); BuddyTV Sep 2025 (state restrictions on monthly plans); Yahoo Sports / Tom’s Guide Jan 2026 (Family Group sharing; out-of-market rules; no playoffs); Cord Cutters News Feb 2026 (2026 pricing confirmed); YouTube Blog (features guide).

📱 Step-by-Step: How to Set Up Sunday Ticket on Your TV

📺 Simple Setup for Any Television

Step 1 — Check what you already have. Look at the back of your TV for an HDMI port (a rectangular slot about 1 inch wide). Almost all TVs made after 2005 have at least one. If your TV already has apps like Netflix or YouTube built in, or if you have a Roku, Fire TV Stick, Apple TV, PlayStation, or Xbox, skip to Step 4.
Step 2 — Get a streaming stick if needed. A Roku Streaming Stick 4K or Amazon Fire TV Stick 4K costs $30–$50 at Walmart, Best Buy, or Amazon. Plug it into your TV’s HDMI port and follow the on-screen setup. Both have very large on-screen text and are designed to be easy to use.
Step 3 — Connect to your home Wi-Fi. The streaming device will ask for your Wi-Fi network name and password during setup. If you do not know your Wi-Fi password, it is usually printed on a sticker on the side or bottom of your internet router.
Step 4 — Download the YouTube or YouTube TV app. Find it in the app store on your device. If you subscribed through Primetime Channels, use the “YouTube” app. If you subscribed through YouTube TV, use the “YouTube TV” app. Both are free to download.
Step 5 — Sign in to your Google account. Use the same Gmail address you used when you purchased Sunday Ticket. On a smart TV, this usually involves entering a code shown on the TV screen by visiting a website on your phone — which avoids typing your full email address with the TV remote.
Step 6 — Find Sunday games. Open the app, navigate to the Sports section, and look for the NFL Sunday Ticket category. On Google TV devices, Sunday Ticket games are integrated directly into the home screen. Games appear automatically when they are live on Sundays.

Sources: Tom’s Guide (device compatibility list); Yahoo Sports (Google TV home screen integration; streaming stick recommendation); YouTube Help (sign-in instructions; app list by device).

🔗 Sign Up & Manage Your Subscription

All purchases must be completed on a web browser (not through the app on your phone). The buttons below open in a new tab so you do not lose your place on this page.

🏈 Buy Sunday Ticket — YouTube TV (Lowest Price for New Subscribers) 📺 Buy Standalone Sunday Ticket — YouTube Primetime Channels 🛎 Military, First Responders & Teachers Discount — Verify via ID.me ❓ Official YouTube Help — Pricing, Billing & FAQs

💰 5 Ways to Pay Less for Sunday Ticket

Always buy as a new subscriber. New subscribers pay roughly half what returning subscribers pay. If you subscribed last year, cancel your auto-renewal before August, then re-subscribe with a new Google account. Tom’s Guide and multiple consumer advocates have confirmed this strategy works and is within YouTube’s current terms.
Buy early, before the season starts. The 2026 season went on sale in February 2026. Buying early locks in the new-subscriber price and qualifies you for the 12-month installment payment option. Prices and promotions can change as the season approaches.
Check if you qualify for a special group discount. Military personnel, veterans, first responders, nurses, medical workers, and teachers all qualify for $198 per season — verified through ID.me. This rate is available to both new and existing subscribers.
Split the cost with family via Google Family Group. Up to six people (the account holder plus five family members) can share one Sunday Ticket subscription. At $192 for six people, that is just $32 each — a true bargain for a whole season of NFL football.
Choose standalone over YouTube TV if you have another live TV service. If you already pay for FuboTV, Hulu Live TV, Sling TV, or similar, there is no reason to add YouTube TV just for Sunday Ticket. The standalone Primetime Channels path at $240 for new subscribers is simpler and avoids paying for a second live TV subscription you do not need.

⚠️ What Sunday Ticket Does NOT Include

Playoff games and the Super Bowl — these air free on broadcast TV (CBS, NBC, FOX, ABC). Any HD antenna picks them up at no cost.
Sunday Night Football — broadcast on NBC / Peacock (requires separate subscription for streaming).
Monday Night Football — broadcast on ESPN / ABC (requires cable, YouTube TV, or an ESPN streaming subscription).
Thursday Night Football — exclusive to Amazon Prime Video (requires Amazon Prime membership).
Your local team if they play at home — if your city’s team is shown on your local CBS or FOX affiliate, Sunday Ticket adds nothing for that game. Local games remain free over the air with an HD antenna.

Disclaimer: Prices, availability, and promotional offers are subject to change by YouTube and the NFL at any time. All information reflects publicly reported pricing as of early March 2026. BudgetSeniors.com is not affiliated with YouTube, Google, or the NFL. Always confirm current pricing on YouTube’s official website before purchasing. NFL Sunday Ticket season passes are non-refundable once purchased.

Sources: TheStreamable Feb 6, 2026; Cord Cutters News Feb 6, 2026; 9to5Google Feb 5, 2026; Tom’s Guide Feb 9, 2026; Fox News Mar 2026 (FCC sports streaming cost analysis); Yahoo Sports Jan 5, 2026; Sportico Aug 21, 2025; BuddyTV Sep 7, 2025; YouTube Help support.google.com; YouTube Blog (features); ID.me/NFL (special group discount terms); Verizon About (Aug 5, 2025 — partner promotions).

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