Disney Stock (DIS) — Share Price, What It’s Worth, and What Investors Need to Know

These are the actual questions people search when they want to understand Disney stock — answered directly, without the financial industry jargon.

• 1
  How much is 1 share of Disney stock worth right now? Approximately $102 per share as of late May 2026 · 52-week range: $92.19–$124.69 · All-time high: $197.26 (March 2021) · Always verify the live price before buying

  One share of Disney stock trades at roughly $102 as of late May 2026 — but stock prices change every second the market is open, Monday through Friday, 9:30 a.m. to 4:00 p.m. Eastern time. The number you see on this page is a reference point, not a live quote. To get the exact current price, type “DIS stock” into Google or open any brokerage app. Disney trades under the ticker symbol DIS on the New York Stock Exchange (NYSE). The 52-week range of $92 to $124 tells you how far the stock has swung in the past year — useful context for whether today’s price is near the top or bottom of its recent range. At roughly $102, the stock is sitting near the middle of that range, and about 48% below its all-time high of $197.26 set in March 2021. That gap between today’s price and the all-time high is one reason many investors consider the stock attractively valued — others see it as reflecting genuine challenges the company continues to work through.
• 2
  How much is 100 shares of Disney stock worth? About $10,200 at current prices · At the all-time high (March 2021): $19,726 · At the 52-week low: $9,219 · 100 shares = $150 per year in dividends at current rate

  At roughly $102 per share, 100 shares of Disney stock has a total market value of approximately $10,200. That number rises and falls with every tick of the stock price. At Disney’s all-time high of $197.26 in March 2021, 100 shares would have been worth $19,726. At the 52-week low of $92.19, the same 100 shares would be worth $9,219. The dividend math on 100 shares: at Disney’s current annual dividend of $1.50 per share, 100 shares generates $150 per year in dividend income — paid in two installments of $75. That’s a 1.46% annual yield on a $10,200 investment, which is modest but not nothing. For investors trying to calculate how much to invest to generate a specific income amount: at the current dividend rate, you’d need roughly 667 shares (about $68,000) to generate $1,000 per year in dividend income from Disney stock alone. Many investors hold Disney alongside other dividend-paying stocks to build a diversified income stream.
• 3
  How do I buy Disney stock — and what does it cost to get started? Any brokerage app: $0 commission · 1 full share costs ~$102 · Fractional shares available at Fidelity, Schwab, Robinhood for as little as $1 · No minimum to open a brokerage account at most major firms

  Buying Disney stock has never been simpler or cheaper. At any of the major U.S. brokerages — Fidelity, Charles Schwab, TD Ameritrade, Robinhood, E*TRADE, Vanguard — you can open an account online in about 15 minutes, transfer money from your bank, and place a buy order for DIS at no commission. Most let you buy a single share (currently around $102) with no minimum account balance requirement. Several brokerages also offer fractional shares — meaning you can invest as little as $1 in Disney by buying a fraction of one share, which is useful if you want to invest a specific dollar amount rather than a whole number of shares. Fidelity’s “Stocks by the Slice” and Schwab’s “Stock Slices” both work this way. You can also buy Disney stock through a workplace 401(k) if your plan includes individual stock options — some do, many don’t. Disney Direct, the company’s own transfer agent program through Computershare, also allows direct stock purchases and automatic dividend reinvestment, though it’s more complex than using a brokerage app for most people.
• 4
  What is Disney’s dividend — and when is the next payment? Annual dividend: $1.50 per share (paid semi-annually) · $0.75 per share paid twice per year · Next ex-dividend date: June 30, 2026 · You must own DIS before the ex-dividend date to receive that payment · Yield: ~1.46%

  Disney reinstated its dividend in January 2026 after suspending it during the pandemic years. The current annual rate is $1.50 per share, paid in two installments of $0.75 each. The next ex-dividend date is June 30, 2026 — meaning you must own Disney shares on or before that date to receive the upcoming payment. “Ex-dividend date” simply means the day on which the stock trades without the right to receive the next dividend — buy on or after that date and you’ll miss that particular payment. The dividend yield of approximately 1.46% is modest compared to dedicated income stocks but represents Eli Lilly’s commitment to returning cash to shareholders alongside its $8 billion share buyback program. Investors who use DRIP (dividend reinvestment plans) can have dividend payments automatically used to buy additional Disney shares — most brokerages offer this for free, and it lets your position compound over time without additional cash contributions.
• 5
  What is Disney’s highest stock price ever? All-time closing high: $197.26 on March 8, 2021 · Intraday high exceeded $200 · Currently trading about 48% below that peak · The stock reached $197 driven by Disney+ subscriber surge during the pandemic

  Disney hit its all-time closing price of $197.26 on March 8, 2021 — a moment that captured the peak of pandemic-era euphoria around streaming services. When Disney launched Disney+ in November 2019, subscriber growth came in dramatically ahead of projections, and Wall Street rewarded the stock with a dramatic re-rating that pushed shares from under $100 to nearly $200 in just over a year. At roughly $102 today, Disney trades about 48% below that all-time high. The distance between today’s price and that 2021 peak is a source of significant frustration for investors who bought near the top — but it’s also why many analysts consider the current price attractive: they believe the company’s streaming business has turned the corner into sustained profitability, its parks business continues growing, and ESPN’s direct-to-consumer app launch represents a new revenue stream that wasn’t priced in at current levels. Whether the stock eventually returns to $197 or higher depends on execution across its three main business segments, which the FAQ cards below cover in more depth.
• 6
  What if I had invested $1,000 in Disney stock 20 years ago? $1,000 invested in Disney 20 years ago (around 2006 at ~$25/share) would be worth roughly $3,800–$4,200 today including reinvested dividends · For context, the same $1,000 in the S&P 500 would have grown to about $6,000–$7,000

  Twenty years ago, in 2006, Disney traded around $25–$28 per share. A $1,000 investment would have bought roughly 37–40 shares. At today’s price of about $102, those shares would be worth approximately $3,800–$4,100 — plus any dividends collected along the way, which would push the total return higher. That works out to roughly 3.8–4x your original investment over 20 years, or an annualized return in the range of 6–7% per year. That’s decent, but it trails the S&P 500 index, which returned roughly 8–10% annually over the same period. Disney underperformed the broader market over the last decade largely because it spent heavily building streaming infrastructure. The comparison that makes Disney bulls more optimistic: if you look at the 30-year period from 1993 to today, or the longer history from the IPO, Disney’s returns are dramatically stronger. Long-term perspective and entry point matter enormously — as they do with any individual stock.
• 7
  Is Disney a good stock to buy right now? Wall Street consensus: 27 of 28 analysts rate it Buy or Strong Buy · Average 12-month price target: $128–$135 (25–32% above current price) · Streaming now profitable · $8B buyback · But: stock has underperformed the S&P 500 for 5 years · Not financial advice — consult a professional

  This is the question every investor wants answered — and it deserves a honest, balanced answer rather than a cheerleader’s pitch or a reflexive hedge. The case for Disney at current prices is genuinely compelling on paper: streaming finally turned profitable (margin reached 10.6% in Q2 2026), the parks and experiences segment continues growing internationally, ESPN’s direct-to-consumer app adds a new revenue dimension, management committed to at least $8 billion in share buybacks, and 27 of 28 Wall Street analysts have a Buy rating with an average price target of $128–$135. The case for caution is equally real: Disney has consistently underperformed the broader S&P 500 over the past five years, execution on streaming has repeatedly surprised investors on the downside, linear TV revenue continues declining, and sports rights costs keep rising. New CEO Josh D’Amaro assumed leadership in February 2026 following Bob Iger’s succession — a leadership transition that adds uncertainty. The honest answer to “is it a good buy?” depends entirely on your investment timeline, risk tolerance, and what else you own. Nobody should buy any single stock without understanding these trade-offs, and nothing in this guide constitutes personalized financial advice.
• 8
  What is the Disney stock price prediction for 2030? No prediction is reliable 4+ years out · Long-term analyst models range from $130 to $200 by 2028–2030 · Key variables: ESPN DTC subscriber growth, streaming margins, international park expansion, AI content costs · Bull case: $170–$200 · Bear case: $80–$100

  Long-range stock price predictions are inherently speculative — anyone who tells you with confidence where Disney will trade in 2030 is guessing, not forecasting. That said, the analytical framework is useful. The bull case rests on three pillars: first, Disney+ and Hulu continuing their margin expansion as subscriber growth stabilizes and advertising revenue scales; second, the $60 billion 10-year parks investment plan driving compounding Experiences segment growth through new parks in Abu Dhabi, expanded Japan presence, and new cruise ships; third, the ESPN direct-to-consumer app capturing sports streaming audience that linear TV is losing. In this scenario, many analysts see a path to $170–$200 by 2028–2030. The bear case centers on accelerating cord-cutting destroying ESPN’s linear revenues faster than DTC can compensate, streaming competition from Netflix, Apple, and Amazon intensifying, and rising content and sports rights costs compressing margins. In this scenario, the stock could remain range-bound near current levels or decline. The company’s $8 billion share buyback program mechanically reduces share count and supports EPS — which is a real tailwind regardless of which scenario plays out. Disney has survived and thrived through far more dramatic disruptions in its 100-year history than the current streaming transition.

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