Starlink now offers three residential tiers starting at $55 a month. None require a contract. But the plan you choose, where you mount the dish, and whether to check T-Mobile first will decide whether you feel like you got a great deal or an expensive disappointment. This guide skips the marketing and answers every real question.
Starlink updated its U.S. residential lineup in January 2026 and raised prices again in June. If you researched this service even six months ago, the tiers, costs, and hardware options have all shifted. Here is what matters most before you place any order.
-
1How much does Starlink residential internet cost per month? Three tiers, all without contracts: Residential 100 at $55/mo (up to 100 Mbps, deprioritized during peak hours), Residential 200 at $80/mo (up to 200 Mbps, higher network priority), and Residential Max at $130/mo (up to 400 Mbps, highest priority, free Mini travel kit, professional installation included). Taxes add $5–$15/mo depending on your state — prices shown are pre-tax.
-
2What does the hardware actually cost — and do I have to buy it? The Standard Kit (dish, Wi-Fi 6 router, 82-foot cable, kickstand base) runs $349 purchased outright, or approximately $10/mo to rent on residential plans. In some high-demand areas, Starlink adds a one-time congestion surcharge of $100 to $1,500 that appears only at checkout — not on the pricing page. Always complete checkout for your exact address before assuming the standard price applies.
-
3What speeds will I realistically get — not what Starlink advertises? Independent testing in 2026 puts the U.S. residential median at 80–150 Mbps download, 10–22 Mbps upload, and 25–45 ms latency. Morning speeds often exceed 150 Mbps; evening speeds in congested cells can drop to 40–60 Mbps. For streaming, video calls, and remote work, even the lower evening numbers are adequate. Rural areas with fewer subscribers consistently outperform suburban cells.
-
4Do I need a technician to install it? No — Starlink is built for self-installation. Most people finish in under two hours. The dish finds its own position by motor. The Starlink app includes an augmented-reality obstruction checker that shows exactly what’s blocking the sky before you drill anything. If roof work is uncomfortable, any handyman with a drill and a ladder can do the mount for $50–$150. Professional installation is included automatically on the Residential Max plan.
-
5Is Starlink available where I live? Starlink covers all 31,409 U.S. ZIP codes per FCC filings — the broadest geographic reach of any broadband provider. But coverage and pricing are address-specific. Some cells carry waitlists or demand surcharges. The only way to know what applies to your property is to enter your address at starlink.com and check the checkout screen before confirming.
-
6Can I pause or cancel without penalty? Yes. There is no contract and no early termination fee. Cancel any month through the app or website — no phone call required. Starlink also offers Standby Mode at $5/mo, which keeps your account active at minimal speed (useful for seasonal addresses or snowbirds) without paying the full monthly rate. If you purchased hardware outright, it is yours to keep and you can reactivate anytime at no additional hardware cost.
-
7Should I check T-Mobile Home Internet before ordering Starlink? Yes — always check T-Mobile first. T-Mobile Home Internet runs $50/mo with no hardware purchase and works well where 5G or strong LTE coverage exists. For rural addresses where T-Mobile signal is weak or unavailable, Starlink is the right call. But paying $349 in hardware plus $55–$130/mo when T-Mobile Home Internet could work at your address for $50 with no equipment cost is a mistake worth a two-minute coverage check to avoid.
-
8What is the honest first-year total cost? Hardware plus 12 months of service, before taxes: Residential 100 — roughly $1,009 ($349 + $660); Residential 200 — roughly $1,309 ($349 + $960); Residential Max — roughly $1,909 ($349 + $1,560, though the included Mini kit — sold separately for $199 — partially offsets this). Accessories like a roof mount ($35–$65) and Ethernet adapter ($25) are additional.
The three tiers differ in two ways that actually matter: the speed ceiling and the network priority when the satellite cell gets busy. In lightly-subscribed rural areas, priority rarely matters. In areas with many Starlink neighbors, it matters a great deal — especially after 6 p.m.
At $55/month, this is Starlink’s entry point — and for a large share of rural households, it is all they will ever need. The 100 Mbps ceiling is rarely the problem. What matters more is that this tier is deprioritized on the network when satellite cells get busy. In practice, that means when everyone in your coverage cell comes home from work and fires up their streaming services around 7 p.m., Residential 100 subscribers see their speeds drop first — while Residential 200 and Max subscribers keep getting served normally. In lightly-subscribed rural cells, the cell rarely gets crowded and this distinction is invisible. In suburban-adjacent areas with many Starlink households already on the network, peak-hour slowdowns can be frustrating. The 30-day return window exists precisely for this evaluation — test morning and evening speeds before deciding whether to stay on this tier or step up.
The $80/month tier is where most Starlink families land after a month or two of actual use. The 200 Mbps ceiling is rarely the bottleneck in daily life — real-world speeds still land in the 80–180 Mbps range depending on the time of day and how many subscribers share your cell. The meaningful upgrade from the entry tier is network priority, not the speed number on the box. When the cell gets busy in the evening, Residential 200 subscribers keep getting served while Residential 100 subscribers slow down. A 10-day independent test published in 2026 found that the Residential 200 plan’s real-world median download hit 214 Mbps — actually exceeding the advertised ceiling in favorable conditions. For a household running two streaming sessions, a video call, and smart home devices simultaneously, this tier handles it without strain. The $25/month premium over the entry tier is worth paying if evenings are your primary usage window. If you mostly go online during daytime hours, the $55 tier is probably fine.
The Max plan at $130/month carries the highest network priority of any residential Starlink tier. In real-world testing, Max subscribers in the same coverage cell as Residential 100 subscribers see noticeably more consistent speeds during peak hours because their traffic is handled first. Speeds tested at 180–320 Mbps download during typical use, with peaks exceeding 400 Mbps under good conditions. What sets the Max plan apart beyond speed is what comes with it: a Starlink Mini travel kit — a compact, backpack-portable satellite dish — is included at no extra cost. The Mini retails separately for $199. If you ever take it camping, use an RV, stay at a vacation property, or travel to rural areas without internet, the Mini lets you bring Starlink along. Professional installation from a third-party provider is also bundled in. For purely home-based use without travel, the $80 plan is difficult to justify upgrading from unless peak-hour congestion is a real ongoing problem at your specific address.
The Standard Kit covers everything needed to get online, but a permanent installation almost always needs one or two accessories not included. Knowing this before ordering prevents the “one more trip to the hardware store” experience.
- Starlink Dish (V4 Standard): The flat-panel antenna. Self-orienting — it motors to the correct position after powering on, no manual aiming. Measures roughly 23 × 15 inches and weighs about 2.9 kg. Handles rain and reasonable snow accumulation; has a built-in heater to melt light snowfall off the surface.
- Wi-Fi 6 Router (Gen 3): Provides both power to the dish and your home Wi-Fi network from a single unit. Covers homes up to roughly 2,500 sq ft. Does not have a standard Ethernet port by default — you need a $25 Ethernet adapter (sold separately) to connect a wired device or your own router.
- 82-foot proprietary cable: A single cable runs both power and data between the dish and router using a proprietary connector at the dish end. Handle it carefully; sharp bends damage it. Extension cables are available if the distance between your dish location and router is greater than 82 feet.
- Kickstand base: Lets you test the dish at ground level on any flat surface before permanent mounting. Not designed for long-term use — it will need to be replaced with a proper mount for any permanent installation.
- Roof, wall, or pole mount ($35–$65): Starlink sells several options — a pipe mount, flat-roof mount, non-penetrating roof mount, and J-mount. Which one fits depends on your roof type. The kickstand is for testing only; every permanent installation needs one of these.
- Ethernet adapter ($25): Required for any wired connection — desktop computers, smart TVs, a third-party router or mesh system. Not included in the kit and not optional if you need wired access.
- Exterior silicone sealant: Seal any cable entry hole through a wall or roof with exterior-grade silicone. A few dollars at any hardware store. Skipping this invites water damage over time.
- Starlink Mini ($199, sold separately unless on Max plan): A smaller, lighter portable dish for travel, RV use, or vacation properties. Requires activating a separate Roam add-on while away from your registered address.
SpaceX began shipping a new V5 dish to select U.S. customers in mid-2026. It is significantly smaller (roughly 15 × 12 inches versus 23 × 15 on the V4), lighter at about 1.1 kg, and uses roughly half the power of the V4. Most current orders still ship the V4 Standard kit, but V5 availability is expanding month by month. Check starlink.com at your address to see which hardware version currently ships. Independent performance comparisons between V4 and V5 are still accumulating, but early reports show comparable speeds with meaningfully reduced power draw.
Starlink’s marketing shows speed ceilings. What matters for your household is what you can realistically expect at 8 p.m. on a Tuesday — which is a different number, and the one that determines whether you stay satisfied or frustrated long-term.
Aggregated Ookla Speedtest data and independent user testing from early-to-mid 2026 puts the U.S. Starlink residential median at 80–150 Mbps download during typical daytime hours, with upload speeds averaging 10–22 Mbps and latency running 25–45 ms. Evening peak hours in congested cells push median download speeds down toward 40–70 Mbps. A 10-day hands-on review of the Residential 200 plan published in March 2026 recorded a mean download of 214 Mbps — exceeding the plan’s advertised ceiling in lightly loaded conditions. Latency at 22–38 ms is well below the 150 ms threshold where video calls become awkward, and dramatically lower than the 600–800 ms latency of older geostationary satellite services like HughesNet and Viasat.
The most common Starlink new-subscriber experience: run a speed test at 9 a.m. and see 180 Mbps. Run it again at 8 p.m. and see 50 Mbps. Both numbers are real — they describe the same dish at the same address at different times. Satellite bandwidth is shared among all active subscribers in a coverage cell. During quiet daytime hours, your share is large. During peak evening hours, everyone’s share shrinks. Before deciding whether Starlink meets your household’s needs, test at three separate times: mid-morning, early afternoon, and between 7–9 p.m. The evening result is the one your satisfaction depends on, not the morning number that looks good on a screenshot.
Two identical Starlink dishes at the same address on the same plan can produce completely different results based solely on where each one is mounted. The dish needs an unobstructed view of a wide cone of northern sky. A single tree branch, chimney edge, roofline, or antenna within that cone causes repeated brief dropouts that drag average speeds down by 30–60%. Use the Starlink app’s obstruction check tool before drilling anything. Hold your phone where you plan to mount the dish, open the obstruction check feature, and it shows exactly what is blocking the sky using augmented reality. A mount positioned 18 inches higher or 4 feet to the left often eliminates the problem entirely — and it costs nothing to move before installation becomes permanent.
- 4K streaming (one screen): Requires about 25 Mbps. Fine on Starlink even at evening lows.
- Video calls (Zoom, FaceTime, Teams, telehealth): Needs 5–8 Mbps and low latency. Starlink’s 25–45 ms latency handles this comfortably — this is the biggest practical advantage over older satellite services that make video calls essentially unusable.
- Multiple devices simultaneously: A household of 3–4 people streaming, browsing, and on calls simultaneously needs roughly 50–80 Mbps. Starlink delivers this reliably on all three tiers except during the heaviest peak-hour congestion.
- Remote work (most tasks): Cloud applications, Zoom calls, document sharing, and email all work reliably. Upload-heavy workloads — sending large video files, uploading to cloud storage frequently — will feel the 10–22 Mbps upload ceiling more than typical remote workers will.
- Online gaming: Latency at 25–45 ms is adequate for most game types. Competitive first-person shooters that benefit from sub-20 ms ping will notice the difference from fiber, but casual and strategy gaming is unaffected.
Starlink is designed for self-installation. One decision determines whether your performance will be excellent or frustrating: where you mount the dish. Everything else the hardware and app handle for you.
Download the Starlink app and use the obstruction checker from every potential mounting spot before opening the box. The dish needs a wide, clear cone of sky — the more unobstructed, the better. Higher is almost always better: a dish on a rooftop typically outperforms the same dish at ground level by 30–50% in average speeds because the rooftop clears trees and structures that block sky at ground level. This one choice matters more than which plan you selected.
Connect the dish to the router using the 82-foot cable, set it on the kickstand in your planned location, and power it on. First-time connection takes 5–15 minutes while the dish orients itself and links to the constellation. Once connected, run a speed test and check obstruction scores in the app. If speeds are strong and the sky view is clean — your location is confirmed. If performance is poor, try another spot before committing to mounting hardware. This step cannot be skipped; the difference between a good and bad location can be 100 Mbps.
Install your chosen mount using hardware appropriate for your roof material (lag bolts into rafters for shingled roofs; different anchors for metal roofs or flat surfaces). Route the cable down the exterior wall and into the house through a small hole sealed with exterior silicone. The cable can run up to 150 feet using Starlink’s extension cables. If roof work is something you would rather not do, any general handyman can handle the mount in under an hour for $50–$150 — no satellite internet expertise needed.
The Starlink app handles all ongoing monitoring — obstruction tracking, network diagnostics, speed history, account management, plan changes, Standby Mode activation, and all cancellations. It is the only customer service channel for residential accounts: Starlink does not have a phone support line for home internet subscribers. All plan changes and cancellations go through the app or starlink.com. The app is free for iOS and Android and does not require technical background to navigate.
The comparison that matters is not Starlink vs. cable or fiber — if either is available at your address, use them. The relevant comparison is Starlink vs. whatever you can actually get where you live.
← Swipe to see full comparison →
| Provider / Plan | Monthly Cost | Typical Speed | Latency | Data Cap | Contract | Hardware | Best For |
|---|---|---|---|---|---|---|---|
| Starlink Residential 100 | $55/mo | 80–150 Mbps (day); 40–70 Mbps (evening) | 25–45 ms ✓ | None ✓ | No ✓ | $349 buy / ~$10/mo rent | Light use · rural · budget |
| Starlink Residential 200 | $80/mo | 100–200+ Mbps (day); 60–130 Mbps (evening) | 25–45 ms ✓ | None ✓ | No ✓ | $349 buy / ~$10/mo rent | Families · remote work |
| Starlink Residential Max | $130/mo | 180–400 Mbps · highest priority | 20–38 ms ✓ | None ✓ | No ✓ | $349 + free Mini kit | Power users · travel |
| T-Mobile Home Internet | $50/mo | 25–245 Mbps (varies by tower) | 35–70 ms ✓ | None ✓ | No ✓ | Free gateway ✓ | Where 5G coverage exists |
| HughesNet | $50–$75/mo | 15–25 Mbps | 600–800 ms ✗ | Data caps ✗ | 24-mo contract ✗ | ~$99 or leased | Last resort only |
| Viasat | $50–$150/mo | 25–150 Mbps (priority data only) | 600–800 ms ✗ | Priority caps ✗ | 24-mo contract ✗ | $299+ or leased | Where Starlink unavailable |
| Cable Internet (local) | $50–$80/mo | 100–400 Mbps | 10–20 ms ✓ | Usually none ✓ | Varies | Free modem rental ✓ | Always choose if available |
| Fiber Internet (local) | $50–$80/mo | 300–1,000 Mbps symmetric | 5–10 ms ✓ | None ✓ | Usually no ✓ | Free equipment ✓ | Best option if available |
| Speed figures reflect independent testing medians, not advertised maximums. Competitor pricing approximate and varies by region. Confirm current pricing directly with each provider before deciding. | |||||||
The plan choice and whether Starlink makes sense at all depends on circumstances the spec sheet cannot address. These cover the real questions that do not fit neatly into a comparison table.
For most rural addresses, yes — and by a wide margin. If your current internet is DSL (typically 5–25 Mbps with frequent reliability issues), an older satellite service like HughesNet or Viasat (600+ ms latency, hard data caps, 24-month contracts), or a cell hotspot you’re using as your primary home connection, Starlink is a meaningful upgrade on every dimension that affects daily use. Check T-Mobile Home Internet availability at your exact address first — it runs $50/mo with no hardware purchase, making its first-year total roughly $600 versus Starlink’s $1,009 at the entry tier. If T-Mobile shows no coverage or weak signal at your property, Starlink is the clear choice. If T-Mobile is available, try it first: the lower upfront cost and zero hardware risk make it worth a month’s evaluation before committing to Starlink’s $349 equipment.
Yes — and this is one of the most meaningful real-world improvements Starlink represents over legacy satellite services for rural households. Telehealth video requires stable audio and video, which depends on latency more than raw download speed. Starlink’s 25–45 ms latency makes video calls feel essentially identical to a wired connection from the other participant’s perspective. HughesNet and Viasat at 600–800 ms latency make telehealth video choppy, delayed, and often unusable in practice. A telehealth appointment only needs about 10 Mbps and under 150 ms latency — Starlink delivers this comfortably on all three tiers, even during peak evening hours. If you are on the Residential 100 tier, scheduling appointments during daytime hours (before 6 p.m.) will give you the most consistent experience.
For most remote work — email, cloud applications, video calls on Zoom or Teams, document collaboration — the Residential 200 at $80/month is the practical choice. Its higher network priority means daytime work hours and evening calls see more consistent performance than the entry tier. The limiting factor for remote workers is upload speed, not peak download speed: Starlink’s 10–22 Mbps upload handles video calls and routine file sharing reliably, but uploading large video files, database backups, or frequently syncing large creative assets will feel the ceiling. Pair your setup with a wired Ethernet connection using the $25 adapter rather than relying on Wi-Fi for calls — wired eliminates the Wi-Fi variability that is the most common cause of dropped video calls.
Two clean options exist for seasonal use. First: subscribe month-to-month, cancel when you leave for the season, and reactivate when you return — no penalty, no new setup, and if you purchased hardware outright, it is yours indefinitely. Second: use Standby Mode at $5/month to keep the account active at minimal speed while you are away, which preserves your setup and avoids the “restarting from scratch” question when you return. For a winter-only setup, buying the hardware outright and using month-to-month service is the cleanest approach: pay $349 once, subscribe each fall, cancel each spring. The hardware does not degrade between seasons and there is no recurring equipment cost during months you are not using the service.
Residential plans are tied to your registered service address and are not designed for use at other locations. For full travel coverage, Starlink’s Roam plans (starting at $55/mo) are the correct product — they work anywhere within Starlink’s coverage area. The Residential Max plan includes a free Mini kit, which is portable, but using it at a different location requires activating the Roam service there. The cleanest setup for someone with a home base who also travels is the Residential Max at home (gets the Mini bundled) and Roam activated only during travel months — no contract means you add and remove it as needed. Confirm current Roam pricing at starlink.com before ordering, as travel plan pricing has shifted multiple times and varies by coverage zone.
As of mid-2026, no federal assistance program — including Lifeline — directly subsidizes Starlink service for residential subscribers. The FCC Lifeline program ($9.25/month off qualifying internet or phone) applies only to participating carriers, and Starlink does not currently participate. The ACP (Affordable Connectivity Program) that previously helped with broadband costs ended in 2024 and has not been reinstated. Some states have launched their own rural broadband subsidy programs that may partially offset satellite internet costs for qualifying low-income households — check your state’s public utilities commission or broadband office, as these vary by state and change regularly. If the cost is prohibitive, check T-Mobile Home Internet first: no hardware purchase and a $50/mo service cost makes its first-year total about $400 less than Starlink’s entry tier with hardware.
None of these are dealbreakers for most rural households. But knowing them before running cable through walls and drilling into a roof prevents unpleasant surprises.
In areas where Starlink’s network is already heavily subscribed, a one-time demand-based surcharge ranging from $100 to $1,500 can appear at checkout. It is not shown on Starlink’s pricing or marketing pages — it only appears when you enter your specific address and proceed to the checkout screen. Always enter your exact address at starlink.com and proceed far enough to see the full hardware price before assuming the standard $349 applies. Deeply rural addresses with few existing Starlink subscribers are less likely to carry this surcharge than suburban or semi-rural areas where many dishes are already installed on rooftops.
The Gen 3 router included in the Standard Kit has no traditional Ethernet port. Connecting any wired device — a desktop computer, a smart TV, a standalone switch, or a third-party router — requires the Starlink Ethernet Adapter, sold separately for $25. If you know you want wired connectivity, order the adapter at the same time as the kit rather than waiting for it to arrive in a separate shipment.
Starlink’s residential customer service operates entirely through the app and the starlink.com help portal — there is no phone number to call for home internet accounts. Support tickets and in-app chat are the standard path. Response times vary: routine account questions resolve quickly; hardware replacement issues can take longer. This is the most consistently cited complaint among Starlink users in reviews. If phone-based customer support matters to you and T-Mobile Home Internet is available at your address, T-Mobile offers full phone support through their standard customer service line — a meaningful practical difference for anyone who prefers talking to a person when something goes wrong.
Heavy rain and snowfall landing directly on the dish surface can briefly reduce speeds or cause short outages. The dish has a built-in heater that melts light snow accumulation and prevents complete burial, but it cannot eliminate signal degradation during heavy precipitation events. In practice, weather interruptions typically last minutes rather than hours, and for streaming, browsing, or email they are minor inconveniences. Live video calls during a severe storm may break up. For applications that are extremely time-critical — a telemedicine appointment during a blizzard, for example — having a cellular hotspot as a backup is a reasonable precaution.
Starlink offers a 30-day hardware return window with a full refund. If you subscribe, install the dish, and decide after testing that the service does not meet your household’s needs, you can return the hardware and cancel service within 30 days. This protection is genuinely valuable — use the full 30 days. Test morning speeds, evening speeds, the performance during video calls, and the behavior during any rain that occurs during your evaluation period. The decision to keep or return should be based on evening performance, not the morning speed test that made you enthusiastic when the box first arrived.
Every step of signing up, changing plans, and canceling Starlink happens online. There are no local dealers and no residential phone sales lines. Here is the right sequence before committing any money.
- Step 1 — Check T-Mobile Home Internet first: If available with good signal at your address, it costs $50/mo with no hardware purchase. Try it before committing to Starlink’s upfront equipment cost.
- Step 2 — Enter your exact address at starlink.com: Confirm availability, see the current plan prices, and — critically — check whether a congestion surcharge applies to your specific location.
- Step 3 — Start with Residential 100 ($55/mo) unless you have a clear reason for a higher tier (remote work requiring consistent evening speeds, or a household with heavy simultaneous usage). You can upgrade at any time with no penalty.
- Step 4 — Do the ground test before drilling: Set the dish on the kickstand, use the app’s obstruction checker from your planned mounting spot, and confirm performance before making any installation permanent.
- Step 5 — Test for the full 30 days: Run speed checks at different times of day — morning, afternoon, and 7–9 p.m. — before deciding whether the service justifies the ongoing monthly cost. The evening number is the one your long-term satisfaction depends on.
BudgetSeniors.com™ — Editorial Disclaimer: This guide is for informational purposes only. Starlink plan prices, hardware costs, speeds, availability, congestion surcharges, Standby Mode pricing, and all other terms change without notice and vary by address — always verify current terms directly at starlink.com before ordering. Speed figures reflect independent testing medians from published sources and represent typical real-world ranges, not guaranteed minimums. Address-specific pricing may differ significantly from advertised rates due to regional demand. BudgetSeniors.com™ is independently operated and is not affiliated with, endorsed by, or sponsored by SpaceX, Starlink, T-Mobile, HughesNet, Viasat, or any other provider mentioned. Competitor pricing is approximate and subject to change. The 30-day return policy terms are set by Starlink and subject to change — confirm current terms before purchase.
I’m deeply disappointed with Starlink’s pricing and advertising. Promotions claiming service for as little as $16 can feel misleading when that rate is available only in limited areas or under narrow eligibility requirements. Veterans and seniors have contributed greatly to society, yet many receive no meaningful discount.
Starlink should clearly disclose who qualifies, where promotional rates apply, how long they last, and what customers will actually pay. If the advertising creates a false impression, consumer-protection authorities should investigate it. Shame on Elon Musk and Starlink for failing to communicate these offers transparently.
🔎 The $16 figure needs a closer look
Wanting affordable internet for veterans and older adults is understandable. However, we could not verify the claim that Starlink offers $16 internet exclusively to low-income households. The U.S. offer we could verify lists $16 per month for 12 months as an equipment payment for a Roam setup. Internet service costs extra.
That distinction matters: paying for the dish is not the same as paying for connectivity. Without the actual advertisement or its link, we cannot say whether you saw this offer, a different promotion, or an ad from another seller.
Offer details: DISH’s Starlink pricing and terms. Checked August 30, 2026.
Veterans, seniors, and low-income households are not separate groups
Some veterans and older adults also qualify for income-based assistance. Receiving assistance does not establish that someone fails to pay their bills. The useful question is which eligibility rules apply—not whether one group deserves internet more than another.
We did not find a published nationwide veteran-only or age-only monthly discount in Starlink’s public plan information reviewed. That is different from federal assistance through a participating provider.
Check official Lifeline eligibility and participating providers near you.
⚖️ A misleading-advertising complaint needs the actual ad
A disappointing discount policy and a misleading advertisement are different issues. FTC guidance says disclosures needed to prevent deception must be clear and conspicuous. The question is whether the ad clearly communicates what the advertised price buys, what costs extra, and any important restrictions.
A low headline price alone does not establish a violation. Equally, burying a necessary explanation in hard-to-notice fine print may not fix a misleading impression. We would need to examine the complete ad before drawing a conclusion about this one.
Read the FTC’s disclosure guidance or submit a consumer report.